> ## Documentation Index
> Fetch the complete documentation index at: https://docs.holala.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Editorial Looks

A clean product photo and a full editorial campaign use the same STUDIO. The difference is not luck — it is five deliberate choices. Set them well and the output reads like a brand shoot, not a catalog cutout.

<Note>
  No prompt-writing required. Editorial quality comes from your **inputs** — the reference you feed, the resolution you pick, and the scene you choose — not from clever wording.
</Note>

## The five levers

<CardGroup cols={2}>
  <Card title="Lead with a reference" icon="image">
    A strong style/lighting reference is the single biggest lever. It hands the AI your mood, your palette, and your light in one image.
  </Card>

  <Card title="Shoot final at 2K or 4K" icon="wand-magic-sparkles">
    1K is for quick tests only. Campaign work needs 2K or 4K so texture, edges, and fabric hold up at full size.
  </Card>

  <Card title="Choose an editorial scene" icon="layer-group">
    A plain white sweep says "packshot." An intentional set — surface, prop, atmosphere — says "campaign."
  </Card>

  <Card title="Keep the angle intentional" icon="user">
    The output angle follows the input. A hero front shot starts from a front-facing product photo. The AI can't invent a view your input doesn't show.
  </Card>
</CardGroup>

## The recipe

<Steps>
  <Step title="Pick the right template">
    For a styled scene, reach for **Background Generation** or **Product Placement**. For a campaign on a person, use **Product-to-On-Model**. Each template does one job — see [all templates](/templates).
  </Step>

  <Step title="Upload a clean product image">
    Plain background, single product, centered, sharp, full in frame, shot at the angle you want in the final. This is your foundation — a weak input caps the output.
  </Step>

  <Step title="Add a strong style reference">
    Attach a reference that shows the exact lighting and color tone you want. Keep it to one clear atmosphere, same product category as yours. This is what pushes the result from clean to editorial.
  </Step>

  <Step title="Select your model (model templates only)">
    Filter by gender, ethnicity, and body part to match the campaign's cast. Skip for still-life templates.
  </Step>

  <Step title="Set resolution to 2K or 4K and request several variations">
    Higher resolution for final quality; multiple variations so you can pick the strongest frame instead of settling for the first.
  </Step>

  <Step title="Generate, then iterate">
    Review the batch in your Library. Swap the reference, nudge the scene, and re-run. Editorial results are chosen from a set, rarely landed in one shot.
  </Step>
</Steps>

## What a reference controls

The reference image is where the editorial "feel" lives. A good one does the heavy lifting; a mismatched one fights your product.

<Columns cols={2}>
  <Column>
    <Card title="A strong reference" icon="circle-check">
      <Icon icon="check-double" /> One clear style and atmosphere\
      <Icon icon="check-double" /> Shows the lighting and color tone you want\
      <Icon icon="check-double" /> Same product category as yours\
      <Icon icon="check-double" /> Clean, high-resolution, uncropped
    </Card>
  </Column>

  <Column>
    <Card title="A reference that fights you" icon="do-not-enter">
      <Icon icon="xmark" /> Busy scene with competing focal points\
      <Icon icon="xmark" /> A different product category\
      <Icon icon="xmark" /> Low resolution or heavily cropped\
      <Icon icon="xmark" /> Multiple products in one frame
    </Card>
  </Column>
</Columns>

<Tip>
  No reference on hand? Open the **Inspiration** library and pull a curated reference scene. It is built for exactly this — proven lighting and mood you can drop straight into STUDIO.
</Tip>

## Before / after: framing the difference

The jump from packshot to editorial is a framing decision, not a filter.

<Tabs>
  <Tab title="Flat packshot">
    Product on white, even light, no story. Correct, but forgettable — it does a job and nothing more.

    <Frame caption="Baseline: product centered on a plain white background, flat even lighting, no scene.">
      <img src="https://mintlify.s3.us-west-1.amazonaws.com/holalaai/images/PLACEHOLDER.png" alt="A single product centered on a plain white background with flat, even studio lighting and no surrounding scene" />
    </Frame>
  </Tab>

  <Tab title="Editorial look">
    Same product, styled scene, directional light, a reference-driven palette. Now it reads like a campaign frame you'd run in an ad.

    <Frame caption="Editorial: the same product in a styled scene with directional lighting and a reference-driven color palette, output at 4K.">
      ![The same product placed in a styled editorial scene with directional lighting, a considered color palette, and campaign-level atmosphere](https://newpr.holala.ai/api/media/file/holala-luxury-fashion-ai-image-generation-tool.png)
    </Frame>
  </Tab>
</Tabs>

<Warning>
  Resolution is not a finishing step you can bolt on later. Generate the editorial frame at **2K or 4K** from the start — 1K output usually isn't sharp enough for a campaign, and there's no upgrade after the fact. Export as JPG, PNG, or WebP.
</Warning>

## Dial it in

Treat the first batch as a draft, not a verdict. Small, single-variable changes move the look fastest.

<AccordionGroup>
  <Accordion title="The mood is close but the light is flat">
    Swap in a reference with stronger directional lighting. The reference drives the light more than any other input — change it before you change anything else.
  </Accordion>

  <Accordion title="The color tone feels off-brand">
    Choose a reference whose palette already matches your brand. The AI pulls color atmosphere straight from the reference, so pick the mood you want to land.
  </Accordion>

  <Accordion title="The angle isn't hero enough">
    Re-upload a product photo shot at the angle you want. The output can't show a front the input never captured — the angle is set at the input stage.
  </Accordion>

  <Accordion title="Every variation feels safe">
    Request more variations and try a bolder reference scene. A wider set gives you a stronger frame to choose from.
  </Accordion>
</AccordionGroup>

<Note>
  Every generation auto-saves to your **Library**, so you can line up variations side by side and pick the winner — no re-running to recover a frame you liked.
</Note>

## Keep going

<CardGroup cols={2}>
  <Card title="Avoid the common mistakes" icon="do-not-enter" href="/mistakes">
    The input and reference errors that quietly flatten editorial output — and how to sidestep each one.
  </Card>

  <Card title="Browse every template" icon="layer-group" href="/templates">
    Find the right function for the shot: scenes, on-model, ghost mannequin, closeup textile, and more.
  </Card>
</CardGroup>