> ## Documentation Index
> Fetch the complete documentation index at: https://docs.holala.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Placement

> Drop your product into a generated scene or setting for editorial-style marketing images.

Product Placement drops your product into a generated scene or setting, without a location shoot.

## What it does

This template takes your product photo and places it into a new environment — a lifestyle setting, a styled backdrop, or an editorial-style scene — built to match your brand. It's for sellers who need context and atmosphere around a product without booking a location or set.

## Inputs

<Columns cols={2}>
  <Column>
    **Product image** (required) A clear shot of the product you want placed into a scene. See [Product Images](/input-uploads) for prep guidelines.
  </Column>

  <Column>
    **Reference image** (optional) Guides the style, scene, or lighting of the generated setting. Use this to match a mood board or a previous campaign look.
  </Column>
</Columns>

Model selection isn't used in this template — it's focused on the product and its setting, not a person.

<Note>
  The AI refines what your product photo shows — it can't invent an angle or surface the input doesn't reveal. A packshot with no visible base won't gain one in the placed scene.
</Note>

## How to use it

<Steps>
  <Step title="Open Product Placement in Studio">
    From [Studio](/studio), select the Product Placement template.
  </Step>

  <Step title="Upload your product image">
    Add your product photo, and optionally a reference image to guide the scene's style or lighting.
  </Step>

  <Step title="Set resolution and variations">
    Choose 1K for a quick test, or 2K/4K for final output. Pick how many variations to generate — more variations and higher resolution use more credits. See [Credits](/credits).
  </Step>

  <Step title="Generate">
    Results save automatically to your Library, ready to download as JPG, PNG, or WebP.
  </Step>
</Steps>

## Tips

<AccordionGroup>
  <Accordion title="Use a reference image to lock in a consistent look">
    If you're building a set of images for one campaign, reuse the same reference image across generations to keep lighting and mood consistent.
  </Accordion>

  <Accordion title="Match your product shot's angle to the intended scene">
    A product photographed straight-on sits more naturally in a scene composed for a straight-on view. Consider the setting before you shoot the source image.
  </Accordion>

  <Accordion title="Generate multiple variations to compare scenes">
    Since the setting is generated, running several variations gives you a range of environments to choose the strongest one from.
  </Accordion>
</AccordionGroup>

<Frame caption="Before: product on a plain packshot background. After: the same product placed into a styled generated scene.">
  ![Product photo placed into a generated lifestyle scene](https://newpr.holala.ai/api/media/file/holala-luxury-fashion-ai-image-generation-tool.png)
</Frame>

## Related

<CardGroup cols={2}>
  <Card title="Editorial Looks" icon="wand-magic-sparkles" href="/editorial">
    Explore editorial-style looks built for campaign and lookbook imagery.
  </Card>

  <Card title="Model Remover" icon="user-slash" href="/templates/model-remover">
    Start from a clean, model-free product image before placing it into a scene.
  </Card>
</CardGroup>