No prompt-writing required. Editorial quality comes from your inputs — the reference you feed, the resolution you pick, and the scene you choose — not from clever wording.
The five levers
Lead with a reference
A strong style/lighting reference is the single biggest lever. It hands the AI your mood, your palette, and your light in one image.
Shoot final at 2K or 4K
1K is for quick tests only. Campaign work needs 2K or 4K so texture, edges, and fabric hold up at full size.
Choose an editorial scene
A plain white sweep says “packshot.” An intentional set — surface, prop, atmosphere — says “campaign.”
Keep the angle intentional
The output angle follows the input. A hero front shot starts from a front-facing product photo. The AI can’t invent a view your input doesn’t show.
The recipe
Pick the right template
For a styled scene, reach for Background Generation or Product Placement. For a campaign on a person, use Product-to-On-Model. Each template does one job — see all templates.
Upload a clean product image
Plain background, single product, centered, sharp, full in frame, shot at the angle you want in the final. This is your foundation — a weak input caps the output.
Add a strong style reference
Attach a reference that shows the exact lighting and color tone you want. Keep it to one clear atmosphere, same product category as yours. This is what pushes the result from clean to editorial.
Select your model (model templates only)
Filter by gender, ethnicity, and body part to match the campaign’s cast. Skip for still-life templates.
Set resolution to 2K or 4K and request several variations
Higher resolution for final quality; multiple variations so you can pick the strongest frame instead of settling for the first.
What a reference controls
The reference image is where the editorial “feel” lives. A good one does the heavy lifting; a mismatched one fights your product.A strong reference
One clear style and atmosphere
Shows the lighting and color tone you want
Same product category as yours
Clean, high-resolution, uncropped
Shows the lighting and color tone you want
Same product category as yours
Clean, high-resolution, uncropped
A reference that fights you
Busy scene with competing focal points
A different product category
Low resolution or heavily cropped
Multiple products in one frame
A different product category
Low resolution or heavily cropped
Multiple products in one frame
Before / after: framing the difference
The jump from packshot to editorial is a framing decision, not a filter.- Flat packshot
- Editorial look
Product on white, even light, no story. Correct, but forgettable — it does a job and nothing more.
Dial it in
Treat the first batch as a draft, not a verdict. Small, single-variable changes move the look fastest.The mood is close but the light is flat
The mood is close but the light is flat
Swap in a reference with stronger directional lighting. The reference drives the light more than any other input — change it before you change anything else.
The color tone feels off-brand
The color tone feels off-brand
Choose a reference whose palette already matches your brand. The AI pulls color atmosphere straight from the reference, so pick the mood you want to land.
The angle isn't hero enough
The angle isn't hero enough
Re-upload a product photo shot at the angle you want. The output can’t show a front the input never captured — the angle is set at the input stage.
Every variation feels safe
Every variation feels safe
Request more variations and try a bolder reference scene. A wider set gives you a stronger frame to choose from.
Every generation auto-saves to your Library, so you can line up variations side by side and pick the winner — no re-running to recover a frame you liked.
Keep going
Avoid the common mistakes
The input and reference errors that quietly flatten editorial output — and how to sidestep each one.
Browse every template
Find the right function for the shot: scenes, on-model, ghost mannequin, closeup textile, and more.