A clean product photo and a full editorial campaign use the same STUDIO. The difference is not luck — it is five deliberate choices. Set them well and the output reads like a brand shoot, not a catalog cutout.
No prompt-writing required. Editorial quality comes from your inputs — the reference you feed, the resolution you pick, and the scene you choose — not from clever wording.
For a styled scene, reach for Background Generation or Product Placement. For a campaign on a person, use Product-to-On-Model. Each template does one job — see all templates.
2
Upload a clean product image
Plain background, single product, centered, sharp, full in frame, shot at the angle you want in the final. This is your foundation — a weak input caps the output.
3
Add a strong style reference
Attach a reference that shows the exact lighting and color tone you want. Keep it to one clear atmosphere, same product category as yours. This is what pushes the result from clean to editorial.
4
Select your model (model templates only)
Filter by gender, ethnicity, and body part to match the campaign’s cast. Skip for still-life templates.
5
Set resolution to 2K or 4K and request several variations
Higher resolution for final quality; multiple variations so you can pick the strongest frame instead of settling for the first.
6
Generate, then iterate
Review the batch in your Library. Swap the reference, nudge the scene, and re-run. Editorial results are chosen from a set, rarely landed in one shot.
The reference image is where the editorial “feel” lives. A good one does the heavy lifting; a mismatched one fights your product.
A strong reference
One clear style and atmosphere
Shows the lighting and color tone you want
Same product category as yours
Clean, high-resolution, uncropped
A reference that fights you
Busy scene with competing focal points
A different product category
Low resolution or heavily cropped
Multiple products in one frame
No reference on hand? Open the Inspiration library and pull a curated reference scene. It is built for exactly this — proven lighting and mood you can drop straight into STUDIO.
The jump from packshot to editorial is a framing decision, not a filter.
Flat packshot
Editorial look
Product on white, even light, no story. Correct, but forgettable — it does a job and nothing more.
Baseline: product centered on a plain white background, flat even lighting, no scene.
Same product, styled scene, directional light, a reference-driven palette. Now it reads like a campaign frame you’d run in an ad.
Editorial: the same product in a styled scene with directional lighting and a reference-driven color palette, output at 4K.
Resolution is not a finishing step you can bolt on later. Generate the editorial frame at 2K or 4K from the start — 1K output usually isn’t sharp enough for a campaign, and there’s no upgrade after the fact. Export as JPG, PNG, or WebP.
Treat the first batch as a draft, not a verdict. Small, single-variable changes move the look fastest.
The mood is close but the light is flat
Swap in a reference with stronger directional lighting. The reference drives the light more than any other input — change it before you change anything else.
The color tone feels off-brand
Choose a reference whose palette already matches your brand. The AI pulls color atmosphere straight from the reference, so pick the mood you want to land.
The angle isn't hero enough
Re-upload a product photo shot at the angle you want. The output can’t show a front the input never captured — the angle is set at the input stage.
Every variation feels safe
Request more variations and try a bolder reference scene. A wider set gives you a stronger frame to choose from.
Every generation auto-saves to your Library, so you can line up variations side by side and pick the winner — no re-running to recover a frame you liked.
