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Product Placement drops your product into a generated scene or setting, without a location shoot.

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What it does

This template takes your product photo and places it into a new environment — a lifestyle setting, a styled backdrop, or an editorial-style scene — built to match your brand. It’s for sellers who need context and atmosphere around a product without booking a location or set.

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Inputs

Product image (required) A clear shot of the product you want placed into a scene. See Product Images for prep guidelines.
Reference image (optional) Guides the style, scene, or lighting of the generated setting. Use this to match a mood board or a previous campaign look.
Model selection isn’t used in this template — it’s focused on the product and its setting, not a person.
The AI refines what your product photo shows — it can’t invent an angle or surface the input doesn’t reveal. A packshot with no visible base won’t gain one in the placed scene.

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How to use it

1

Open Product Placement in Studio

From Studio, select the Product Placement template.
2

Upload your product image

Add your product photo, and optionally a reference image to guide the scene’s style or lighting.
3

Set resolution and variations

Choose 1K for a quick test, or 2K/4K for final output. Pick how many variations to generate — more variations and higher resolution use more credits. See Credits.
4

Generate

Results save automatically to your Library, ready to download as JPG, PNG, or WebP.

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Tips

If you’re building a set of images for one campaign, reuse the same reference image across generations to keep lighting and mood consistent.
A product photographed straight-on sits more naturally in a scene composed for a straight-on view. Consider the setting before you shoot the source image.
Since the setting is generated, running several variations gives you a range of environments to choose the strongest one from.
Product photo placed into a generated lifestyle scene

Editorial Looks

Explore editorial-style looks built for campaign and lookbook imagery.

Model Remover

Start from a clean, model-free product image before placing it into a scene.