What it does
Upload a product photo and Background Generation builds a new environment around it, from a plain seamless backdrop to a styled lifestyle scene. The product itself stays untouched — only what surrounds it changes. There’s nothing to type; the look comes from your inputs, not a text prompt.Inputs
- Product image (required) — a clean, well-lit shot of the product. See Product Images for prep guidance.
- Reference image (optional) — a scene, backdrop, or lighting reference that guides the new background’s style.
- Model selection (optional) — if the scene should include a person, filter by gender, ethnicity, or body part.
Required: Product image
The item to feature. Sharp focus, good lighting, minimal clutter.
Optional: Reference image
Sets the mood, setting, or lighting for the new background.
How to use it
Upload your product image
Add the required product photo, plus an optional reference image if you have a specific scene in mind.
Set resolution and variations
Choose 1K for a quick test or 2K/4K for final output, then pick how many variations to generate.
Tips
Match lighting direction in your reference
Match lighting direction in your reference
If your product photo is lit from one side, pick a reference scene with similar lighting so the product doesn’t look pasted in.
Start at 1K to test the scene
Start at 1K to test the scene
Run a 1K test to confirm the background direction before spending credits on 2K or 4K variations.
Keep the product shot simple
Keep the product shot simple
A plain, distraction-free product photo gives the model the cleanest edges to work with when building the new scene around it.

Related
White Background
Need a neutral catalog shot instead? Go clean, not styled.
Product Images
How to prep product and reference images for the best results.