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Model templates put your product on a person. Before you Generate, you choose who that person is — from the model library, filtered to match your product and your market. Pick once, reuse everywhere, and the same face carries across your whole collection.
Model selection only applies to model templates — Product-to-On-Model, Model Swap, Jewellery Image Generation, Kids Image Generation, Lingerie & Swimwear Generation, and the rest. Object-only templates like White Background or Product Placement don’t ask for a model.

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Pick a model from the library

Open a model template in the STUDIO, upload your product, then choose your model. The model library is built in — no casting, no shoot. Narrow it down with three filters until the model fits your product and audience:

Gender

Filter to the gender you’re merchandising for.

Ethnicity

Match the market you’re selling into.

Body part

For close-crop templates — a hand for jewellery, a wrist for a watch, feet for footwear.
STUDIO model picker showing a grid of model faces with gender, ethnicity and body-part filters
Match the face to your product category and target market. Fine jewellery and a hand model; streetwear and a younger, casual model; a luxury market and a model your customers recognise as one of their own. The closer the model fits the buyer, the more the image sells.

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Generate a face vs. swap a face

Two templates deal with the face itself. They sound similar but do opposite jobs — pick by what you already have.

Model Face Generation

Creates a brand-new, consistent face that doesn’t exist yet. Use it when you want a signature model for your brand — one you can bring back for every drop.

Model Face Swap

Puts a chosen face onto an existing frame. Use it when the pose, outfit and scene are already right and you only need to change who’s wearing it.
Reach for Model Face Generation. It builds a fresh face from scratch — no real person, no likeness rights to clear — and the result stays consistent so you can reuse it. This is how you get a house model that’s uniquely yours.
Generation invents a face. Swap replaces a face on an image you already have. If you don’t yet have a frame to swap onto, start with Generation.

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Reuse one face across a whole drop

The point of a consistent face is repetition. Lock in one model and run it through every product in a collection — the same person in every shot reads as one campaign, not a stack of unrelated images.
1

Lock in a face

Generate a new signature face, or pick one from the library and note it.
2

Run it across the collection

Use that same model on every product in the drop — each new product image, one consistent face.
3

Keep it for next season

Everything auto-saves to your Library, so your house model is there to bring back for the next launch.
Brand consistency comes from holding the model steady while the product changes — not from re-picking a new face each time. One face, one campaign.

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Good inputs still matter

A model template is only as good as the product photo you feed it. The AI dresses your model in the product you upload — a clean, correctly-angled input gives a clean result.
Plain background, single product, centered and fully in frame
Sharp and high-resolution — no blur, no crop
See Product Images for the full product-photo checklist before you generate.

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Where to go next

Templates

Every template and the one job it does — including all the model templates.

Product Images

How to prep the product photo, reference image and model selection.