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The single biggest factor in your results is the product photo you upload. holala reads what’s in the frame and rebuilds it into a professional, brand-consistent image. Feed it a clean, correctly-shot input and every template — from Product Placement to Ghost Mannequin — has more to work with. Get this page right once and you’ll stop re-generating.
This page is about the product image — the one required input on every generation. For the optional reference image that guides style, scene, and lighting, see Reference Images.

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Why the input decides the output

holala doesn’t imagine your product from scratch. It works from the pixels you give it — the shape, color, texture, and angle in your photo. It can relight a scene, change a background, place your product on a model, or clean up a mannequin. It can’t recover detail that was never captured. Think of it like this: a sharp, well-lit, front-facing photo gives the model an honest starting point. A blurry, cropped, or badly-angled photo forces it to guess — and guesses are where artifacts come from.
Good input in, professional output out. The five minutes you spend on a clean product shot save you credits you’d otherwise burn re-generating.

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Correct vs. Incorrect

Match your product photo to the left column. Every item on the right makes results worse.
Do this
  • Plain or white background — nothing competing with the product
  • One product, centered in the frame
  • Correct angle — shoot the view you want as output
  • High resolution, sharp — in focus, not grainy
  • Full product visible — nothing cut off at the edges
  • Even, natural lighting — true colors, no harsh glare
Avoid this
  • Busy or patterned background the AI has to fight
  • Several products in one frame
  • Wrong angle for the result you’re after
  • Blurry, low-res, or pixelated source
  • Cropped product — edges or corners cut off
  • Heavy shadows or blown-out glare hiding detail
Side-by-side comparison of a correct product input photo versus an incorrect one

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The angle rule

This is the mistake people make most, so it gets its own callout.
A front-facing output needs a front-facing input. holala can relight, restage, and reframe your product — but it cannot invent a view that isn’t in the photo. Upload a side shot and you’ll get a side result. If you need the product seen from the front, shoot it from the front.
The same logic applies to every angle. Want a three-quarter hero shot? Start from a three-quarter photo. Need the back of the product? Photograph the back. The model refines the angle you give it — it doesn’t rotate the object in 3D.
Need multiple angles from a single photo? That’s a specific job for the View/Angle Generator and Side Generation templates — see Templates. For everything else, shoot the angle you want.

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Cropping and background cleanup

Two quick fixes that make a visible difference:
1

Keep the whole product in frame

Leave a little breathing room on all four sides. A product touching or bleeding past the edge gives the AI an incomplete shape to work from, which shows up as cut-off or warped edges in the output.
2

Clean the background before you upload

A plain or white background is easiest for the model to isolate the product from. If your photo has a distracting surface, table, or scene, remove it first. The cleaner the separation between product and background, the crisper the result — especially for White Background, Ghost Mannequin, and Product Placement.
3

One product per frame

Upload a single product. Multiple items confuse which one to work on and split the model’s attention. Generate them one at a time.

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Category-specific prep

The fundamentals above apply to everything. These notes cover what matters most per product type.
Lay the garment flat or shoot it on a clean form so the cut and silhouette read clearly. Smooth out wrinkles and folds — the AI treats creases as real, so they carry into the output. Make sure the full garment is in frame, including hems, cuffs, and collar. For a front-on catalog look, shoot front-on.
Shoe shape is defined by the profile. A clean side or three-quarter view captures the silhouette best. Keep both the sole line and the upper visible, and avoid steep top-down angles that flatten the shape. Pairs should be arranged consistently, but a single clean shoe usually gives the strongest result.
Frames are small and detail-dense, so resolution matters more than usual. Shoot straight-on to keep both lenses and temples symmetrical, on a plain background. Watch for reflections and glare on the lenses — they hide the frame shape and confuse the model. Diffuse, even light keeps the frame edges crisp.
Small, reflective, and all about sparkle — get as close and as sharp as possible. Fill the frame with the piece, use even lighting to control harsh glints, and keep the background plain so gemstones and metal stand out. Clean the item first; dust and smudges are very visible at this scale. See the dedicated Jewellery Image Generation template in Templates.
Labels must stay legible. Shoot packaging straight-on and in high resolution so brand names, text, and logos are sharp and readable in the source. If the label is blurry, angled, or too small to read in your photo, it won’t come out clean in the result — and product text is exactly what customers scrutinize.
Keep bottles, tubes, and jars upright and centered, on a plain background, with even light that avoids blown-out highlights on glossy or reflective packaging.
Fit and drape are everything, so shoot on a clean form or lay flat so the shape and straps read clearly. Keep the full piece in frame with even lighting that shows the true fabric color and texture. holala has purpose-built Lingerie & Swimwear Generation — see Templates — so start from a clean, well-lit product shot for the best on-model results.
Capture the full drape and length — modest garments are defined by how the fabric falls, so don’t crop the flow. Lay flat or shoot on a form against a plain background, smooth out folds you don’t want, and light evenly to show the true color and weave. Keep the whole garment in frame from top to hem.
Structure and texture sell leather. A three-quarter angle shows the shape, depth, and hardware best. Keep straps, handles, and buckles fully in frame and unobscured, and use even light so the grain and stitching stay visible without harsh glare on shiny finishes. Stuff soft bags lightly so they hold their intended shape.

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Next: the reference image

Your product photo is the required input. The optional reference image is how you steer the style, scene, and lighting of the result — and it has its own set of do’s and don’ts.

Reference Images

How to pick a reference that guides mood, lighting, and scene — and the common mistakes to avoid.

Templates

Browse every template and see which input each one expects.